There were several goals that needed to be achieved when developing the new Waterford Continuing Education website. The first goal was for the new website to reflect Waterford's current colors and style, while maintaining its own unique feeling and identity. The second goal was to incorporate Waterford CE's new tagline, "Dream. Believe. Achieve."
Before Concepts Ink unveiled their new and innovative line of kinetic scrapbooking products, they contacted HyperTEK to develop a strong Web presence that could help to explain and promote their new products.